Crucial Yet Burdened: Part 2

Part 2: The Uncommon Methods of the Best Thought Leadership Marketers (February 2021)

This is the second in our series of reports from a survey that our two firms conducted in the fall of 2020 with 314 thought leadership professionals in North America, the UK and Europe, and Asia-Pacific business-to-business companies. In this report, we provide insights on what the most effective thought leadership marketers (deemed “leaders”) are doing differently than the least effective (the “followers”). From those comparisons, we suggest practices from our work over the years with B2B companies – approaches that have helped thought leadership professionals up their game.