About The Conference

Profiting from Thought Leadership is a joint venture of Rattleback and Buday Thought Leadership Partners. It exists to help B2B companies better compete and advance the practice of thought leadership.

Our research is designed to tease out the practices of the world’s most successful thought leadership teams and professionals. Our annual best-practices conference brings together well-respected CMOs, thought leadership researchers, editorial leaders, digital marketers, sales leaders, and delivery leaders to share their insights on how to drive uncommon business performance through the lever of thought leadership.

FAQ About the 2022 Conference

What topics are covered?
Thought leadership strategies that get company leaders, subject matter experts, researchers, marketers, sales leaders, and delivery managers moving in lock-step; research and other content development methods that produce groundbreaking insights; digital marketing strategies and integrated campaigns that drive leads and revenue.

What can I expect from the 2022 conference?
For the first time ever, PTL 2022 is hybrid – you can attend in-person or online. The program includes high-profile keynote speakers (notable thought leaders like Thomas Davenport and Dave Ulrich), best-practices speakers (thought leadership professionals from organizations like Accenture, Bain, BCG, Gartner, Hubspot, IBM, Infosys, McKinsey and Salesforce), and structured training (for in-person attendees) from experts at Rattleback, Beehive Media, and Buday Thought Leadership Partners. The entire program will be delivered over 3 days.

FAQ About the In-Person Experience

When and where will the conference be held?
Our 2022 conference will be held November 2-4 at the Laguna Cliffs Marriott Resort & Spa in Dana Point, California, a scenic beach and resort town halfway between Los Angeles and San Diego. Days 1 and 2 can be attended in-person or virtually. Day 3 offers hands-on training for in-person attendees only who register for the training option. Learn more about Dana Point.

What happens if I buy an in-person ticket and decide I can’t attend?
If you buy an in-person ticket and decide you can’t attend in-person for any reason, you can contact Jason Mlicki and turn your in-person ticket into a virtual ticket (prior to September 30), and be refunded the difference in ticket price (at the pricing stage in which you purchased).

Is there a room block at the hotel for registered attendees?
Yes. Information about how to access the room block and book your room will be provided with your email confirmation after your registration.

Can I choose to attend Day 3 (Training Day) only?
Yes, individuals can choose to only attend the training day. Contact Jason Mlicki for details and pricing.

FAQ About the Virtual Experience

How will the virtual experience be delivered?
The 2022 streaming version of the conference will likely be delivered similarly to the 2020 virtual conference—using Zoom Webinars. Day 3 of the program, training, will only be delivered to in-person attendees and will not be available for virtual attendees.

What if I want to see the video recordings but can’t attend the conference live either virtually or in-person?

We will record the conference on video, and it will be available 2 weeks afterwards to both virtual and the on-site attendees. If you can’t attend either the virtual or on-site conference live but you want to see the recordings, you must register for the virtual event. We don’t plan to sell the recordings after the event is over.

Will sessions be recorded? Can I purchase access to the recorded talks after the conference ends?
All sessions will be recorded and the majority of them will be made available within 1-2 weeks after the conference ends to registered attendees that purchase either an in-person or streaming ticket. Currently, there are no plans to sell access to conference sessions after the program ends. If you’d like to attend, but the dates don’t work, buy a ticket in advance to ensure you’ll have access to all the talks on-demand after the program ends.

Other FAQ

Can I get a refund for my ticket purchase?
Tickets are non-refundable, except for extenuating circumstances. Contact Jason Mlicki if you experience extenuating circumstances that would prevent you from attending the event.

Is there a discount for multiple attendees?
We will offer a 15% discount for organizations that want to send 3 or more attendees to the in-person experience. Contact Jason Mlicki to receive a promo code.

Can I pay via a purchase order in lieu of a credit card?
Yes. Contact Jason Mlicki for details.

Are speaking opportunities still available?
Generally, speakers are selected by invitation only. While the 2022 speaking lineup is largely set, if you are interested in being considered as a last-minute replacement or for future programs, contact Bob Buday.

Are sponsorship opportunities still available?
Yes. For details about our sponsorship opportunities contact Jason Mlicki.

Other questions
If you have any additional questions that haven’t been answered by this site, contact Jason Mlicki at Rattleback.

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